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  • lucasbarbosa

    Hello! I need help with SEO. I know that ranking well on Google requires time, investment in web hosting, website speed, quality content, etc.

    I have already tested several SEO plugins, including Yoast and currently use Rank Math. I hired the SEO analysis service of my web hosting and the Ubersuggest NeilPatel, it turns out that the plugins and tools treat the site in a generic way, considering it to be a blog and everything in it an article.

    The problem is that a listing site has a different structure than a blog and the analyzes, scores and suggestions provided by plugins and SEO tools are incompatible with the structure of a listing site, which ends up leading us to mistakes, for example:

    1. Ask to work with index, h1, h2, h3, h4, insert number in the title, in addition to a high number of characters and paragraphs (listings are short and objective, have only a title and usually between 1 and 3 paragraphs);

    2. Internal and external links in the content (the links are already present on the listing page through the attributes and widgets, but the SEO plugins cannot see this);

    3. Ask to repeat keywords, create synonyms, related words, etc. (this in most cases distorts the purpose of the text, which is to be short and objective, an advertisement);

    4. Ads display page: Treat pagination as repeated pages;

    5. Schema: the Rank Math plugin still has the option to select the schema as Product, Service, Persona etc., but the analysis of the plugin is done by treating the pages and posts as an article, in addition to not having the schema option for listing, the other plugins also classify as an article;

    6. The biggest problem of all: Because it is a listing site and taking into account that the sellers are competitors, there are several similar ads, with the same headings and almost identical keywords, description of similar ads, same region, but of people and different companies. Plugins, SEO tools and Google see it as repetition.

    How can we solve these problems? There is a plugin or SEO tool that analyzes the site taking into account its entire structure, that analyzes as a listing site and provides suggestions for improvement and evaluation in a correct way.

    vdrive6

    I don’t feel any seo problems with HivePress, and you’re right, ranked on Google need time, money, patient, web hosting, and more.
    I spent 2-3 month for developing MauCariApa.com, I spent a lot of money, time, patient and less sleep too. But there’s a standard act if we start a business from scratch.
    Now I run Adsense for make money, side by side with various in-built packages such as claim listings and featured listings. I start my web host from shared host and now I hostedy web at amazon Ec2 which give me more flexibility and power as aws cloud powered.

    And please note, @ihor can’t help instead of hivepress topic, because this site is hivepress support, not a general forum.

    lucasbarbosa

    Hello, @vdrive6! I thank you for sharing your experiences, I respect your opinion, but it is not up to you to decide what I should post and what the support person should or should not answer. If he cannot answer anything about the subject, I will understand and respect it, but anything he responds about SEO NO HIVEPRESS will surely add to the whole community.

    I believe that this support is open to the public precisely to benefit everyone who has doubts and at the same time provides improvements that could be unknown by the community.

    I’m from Brazil, I can’t speak English and I communicate with the help of Google Translate, for this reason, some words when translated can be distorted.

    At no time did I criticize HivePress, on the contrary, the plugin, theme and extensions are excellent. Since 2015 I have been working with my listing site, I started using the ClassiPress theme from AppThemes and when I got to know HivePress at the beginning of this year, I was enchanted and migrated to this platform.

    My criticism was in relation to the SEO plugins that treat all sites generically as a blog, evaluating and suggesting improvements to the pages as if they were a simple blog article, disregarding important factors that can confuse the site administrator making it difficult to take decisions related to SEO. At the end of the text I asked for a plugin or tool that can evaluate the SEO of my site taking into account that it is a listing site and not a simple blog.

    I already looked for help with my web hosting and support of these SEO tools, but the answers were generic, as well as the result of my web searches on SEO for the listing site.

    ianantwalks

    @lucasbarbosa

    Does this help you? There seems to be lots of useful information there, as well as further reading in the related questions listed.

    https://www.quora.com/How-can-I-do-SEO-for-classified-website

    vdrive6

    It’s up to you, i just inform.

    lucasbarbosa

    Thank you @ianantwalks! I really found interesting information in the topics of this link.

    But the question is: Is there a tool or plugin that individually evaluates the site’s SEO taking into account that its structure is a listing site?

    For example, something similar to what Yoast, Rank Math, Semrush and Neilpatel already do, but they treat the site generically as a blog, as I understand it, the plugins only evaluate the content instead of evaluating the entire page, this way, they end up disregarding the information contained in the attributes, widgets, header and footer, after all, there are internal and external links, in addition to information complementary to the content in the items mentioned.

    These popular SEO plugins and tools report a score and suggestions for improvements according to their analysis, and in my view, this analysis ends up being misguided by the fact that the evaluation has not seen or evaluated this complementary information that is important. Thus, in the SEO perspective, it is difficult to really understand the quality of the content, links on our website and mainly to measure our SEO strategies, to avoid that a bad strategy is being practiced and maintained for a long time waiting for a result that it can hardly happen because of the decisions made in SEO.

    joseantonio

    Oi Lucas. Eu sou brasileiro também. Vou falar em nossa língua.
    Talvez eu não tenha a resposta que você deseja, mas eu vou tentar dar o meu parecer sobre otimização SEO com base em minhas experiencias.
    Cara, não fique muito bitolado nessas ferramentas de métricas de SEO. Logico, quanto maior for sua nota nelas, melhor para o seu site, e assim ele sera mais bem visto pelas buscas do Google. Temos que seguir as recomendações destas ferramentas de métricas, mas só ate onde for possível.
    Vou dar um exemplo. Pega algum site de classificados que você acha top, e que esteja muito bem qualificado nas buscas do google, e submeta-o nestas ferramentas de métricas de SEO: a surpresa que você terá, e que não ha perfeição. Eles não terão notas máximas.
    Outro exemplo: a pagina inicial do próprio google (www.google.com). Aquela que tem a logo G O O G L E grande e uma caixa de busca em baixo. Algumas ferramentas de métricas de SEO sugerem um minimo de palavras em uma pagina (exemplo: 300 palavras), então essa da pagina do google não tem nota máxima SEO. Mas é uma exceção. O google não vai mudar a pagina inicial deles só porque uma ferramenta métrica SEO falou que é desejável um minimo de 300 palavras. Eles vão deixar assim pois e a característica deles. A pagina inicial é aquilo e pronto. Nao precisa de nada mais.
    Então sugiro que você faca as otimizações ate onde for possível em SEO.
    Como você esta preocupado com o google identificar a estrutura do site, neste quesito eu aprofundaria em sitemap, schema e rich snippets. E depois, no conteúdo do seu site… palavras-chaves contidas nas suas paginas, relevância que gere acessos… eu caminharia neste sentido.

    lucasbarbosa

    Olá, @joseantonio!

    Muito obrigado pelas sábias palavras e sugestões, você tem razão! Realmente eu acabo me preocupando com a avaliação e pontuação destas ferramentas e não é nem pelo fato de querer ficar com nota alta, mas pelo fato daquela nota não refletir nos resultados do meu site. Por exemplo, na ferramenta NeilPatel meu site tem nota 81/100, classificada como ótimo pela plataforma, ai quando vou para outra ferramenta, o SEO Tool Kits da Hostinger a nota é 39/100 classificada como péssima.

    Essa disparidade de avaliação e pontuação acontece na análise dos plugins também pelos motivos já citados no meu primeiro texto. Meu site hoje recebe em média 1.000 mil novos usuários por mês, que considero muito baixo. Sempre que lanço uma nova listagem ou página, por exemplo, espero de 03 a 06 meses para ver o resultado da estratégia de SEO, que no final, acaba não tendo o resultado esperado, por esse motivo estava a procura de uma ferramenta ou plugin que tivesse uma avaliação real do site, mas já vi que dificilmente encontrarei.

    Seguirei sua sugestão de focar no sitemap, schema e rich snippets. Mais uma vez obrigado e fico feliz por ver o HivePress se espalhando pelo nosso querido Brasil. Abraço e mais uma vez obrigado!

    ihor developer

    Thanks for sharing this. The HivePress markup is semantic and well structured (e.g. the listing title is H1, the date is a “time” tag, listing links is a “nav” tag, etc.) so the search engines should parse it properly. There’s no built-in Schema.org markup or microformats because people use HivePress for completely different items, it’s not possible to hard-code this.
    Can’t say for sure if some SEO plugin allows setting microformats per post type (HivePress listings have “hp_listing” post type), I guess some advanced one does. If you set microformats then search engines will be more precise, e.g. they will display the listing attributes in the search results, separately from the meta description.
    I’ll consider developing some simple SEO extension that will add microformats depending on the selected listing type (these may also differ per category).

    ihor developer

    You can try using this one https://wordpress.org/plugins/schema/ or any other popular Schema plugin that outputs JSON.

    lucasbarbosa

    Thanks for the information @ihor!

    I noticed that there is this gap in the market, a plugin or SEO tool aimed at a particular website structure, in this case, listing.

    I believe and trust that HivePress was developed with SEO in mind, however the site administrator, for not knowing coding (the vast majority of people who use WordPress) and these techniques already implemented, may end up making wrong decisions (induced by the SEO plugin) and making it difficult for HivePress to deliver all the resources it has in SEO.

    If possible, I suggest an extension similar to popular SEO plugins, but in this case, more simplified and exclusively targeted to SEO on HivePress, its extensions and official themes.

    As some HivePress extensions use Woocommerce, it could be integrated with this plugin as well, in addition to Google Search Console.

    tech57online

    @vdrive6 which plugin are you using to place AdSense ads for https://maucariapa.com/ . Can u pls tell? I have faced difficulties in placing ads on some pages for mine. i use ad inserter plugin.

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